Selected Work
Case Studies
Case Studies
A closer look at selected projects, including the strategy, design decisions, process, and final outcomes behind each piece.
Each case study highlights the thinking behind the work, from early direction and visual exploration to final deliverables.
Hearthstone Brewery
Branding • Illustration • Packaging
A complete brand identity and promotional campaign created for a fictional craft brewery, combining custom wildlife illustrations, packaging design, and supporting marketing materials into a cohesive visual system. The project focused on building a memorable brand that balances bold shelf presence with a handcrafted, adventurous personality.
Hearthstone Brewery
Branding • Illustration • Packaging
A complete brand identity and promotional campaign created for a fictional craft brewery, combining custom wildlife illustrations, packaging design, and supporting marketing materials into a cohesive visual system. The project focused on building a memorable brand that balances bold shelf presence with a handcrafted, adventurous personality.
Hearthstone Brewery
Branding • Illustration • Packaging
A complete brand identity and promotional campaign created for a fictional craft brewery, combining custom wildlife illustrations, packaging design, and supporting marketing materials into a cohesive visual system. The project focused on building a memorable brand that balances bold shelf presence with a handcrafted, adventurous personality.
Garmin Smartwatch
Branding • Illustration • Packaging
A conceptual packaging redesign developed to better communicate the Garmin Forerunner 265's performance-driven features through bold graphics, thoughtful structure, and a premium retail presentation. The project explores how packaging can strengthen both product perception and user experience before the box is even opened.
Garmin Smartwatch
Branding • Illustration • Packaging
A conceptual packaging redesign developed to better communicate the Garmin Forerunner 265's performance-driven features through bold graphics, thoughtful structure, and a premium retail presentation. The project explores how packaging can strengthen both product perception and user experience before the box is even opened.
Garmin Smartwatch
Branding • Illustration • Packaging
A conceptual packaging redesign developed to better communicate the Garmin Forerunner 265's performance-driven features through bold graphics, thoughtful structure, and a premium retail presentation. The project explores how packaging can strengthen both product perception and user experience before the box is even opened.
Coolie Co.
Apparel • Branding • Illustration
A lifestyle apparel brand identity created to celebrate individuality, culture, and community through a bold visual system. From logo development to branded merchandise and promotional applications, the project demonstrates how consistent branding can create a recognizable and adaptable identity across multiple touchpoints.
Coolie Co.
Apparel • Branding • Illustration
A lifestyle apparel brand identity created to celebrate individuality, culture, and community through a bold visual system. From logo development to branded merchandise and promotional applications, the project demonstrates how consistent branding can create a recognizable and adaptable identity across multiple touchpoints.
Coolie Co.
Apparel • Branding • Illustration
A lifestyle apparel brand identity created to celebrate individuality, culture, and community through a bold visual system. From logo development to branded merchandise and promotional applications, the project demonstrates how consistent branding can create a recognizable and adaptable identity across multiple touchpoints.